Tools To Help Magazine Publishers: Listening and Building Your Social Network
It is important that you set up listening posts such as Facebook, Twitter, Linked In and Google Alerts.
There are many Google tools to help expand your business. Google External Tool is a free keyword tool thats available so you can see what key words people are searching about your business. This is great to focus on future opportunities. Once you find what the biggest key words are you can use Google Alerts to track them. You can then use Google Indexing and get alerts for when people are using that key word.
This is a great tool to listen to what relevant content people are talking about, to listen for story ideas and to help build your influencer list. After finding the biggest key words that people are searching for you can use Google Insights for tracking them. This tool helps you see what opportunities are available through line graphs for each key word. Each line graph can be considered as a trend to look at what people are searching most of at that time.
A Twitter management tool. This tool is important because you can follow key words, hashtags, your brand names, see what people are sharing and any influencers.
Use WWW.Twitter.com/search as an advanced search tool. This site allows you to search a hash tag, near a certain area (area code) and the radius of how far they are from your current location.
Where Are Your Customers Hanging Out?
Target the top 10-15 blogs/websites in your niche. After doing this make sure to learn how to create a target hit list. Read their content and get active with they are talking about and make sure to reply to them using Twitter and Facebook. Get on their radar to build relationships with them.
Where are Your Customers?
They are on Linked-In, Yahoo, Google, Facebook, and Twitter. Use them as a spring board to see what they are saying.
Always make sure your content is sharable in social media websites. Adding a sharing button to your page is great to help expand your reach.
Social Media 4-1-1
There are 4 influencer bases: Twitter, Facebook, Linked-In, and Google Plus. (1) Share the position yourself. And lastly (1) tell prospectives to sign up for your newsletter as a sales pitch. This is a great way to build your influencer.
When you are on Twitter make sure to mention everyone and reply to them to know your there. It would be smart to have someone do this full time.
- Tip 1: Try not to answer the question what are you doing, answer more than that.
- Tip 2: Make sure to be democratic. Mix in other content not just your own. And mention (@) them so they know you notified them.
- Tip 3: Listen, Listen, Listen to what people are saying about your company.
- Tip 4: Use a management system like Tweet deck, Hoot suite, etc.
- Tip 5: Add social media sharing buttons on your pages.
- Tip 6: Update your Facebook profile to the new timeline, this is a great way to advertise in a whole new way.
Have your influencers create content and work with your editors for your site, this helps create long term followers. This also helps build relationships with them and they can then share the content with their audience, thus expanding your audience capture.
- Build your influencer base with the right people to build business goals.
- Make sure to have dedicated resources.
- Remember this is not an option anymore.
Joe Pulizzi founder of Content Marketing Institute,
A content marketing evangelist and passionate about the color orange, Joe Pulizzi is one of the leading thought leaders behind the content marketing and social media movement.
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