In a piece in The San Antonio Business Journal entitled “Commercial Printers Give Their Take On the Industry in San Antonio,” Shweiki Media Vice President of Sales, David Reimherr–along with representatives from two other printing companies–discussed commercial printing in the Alamo City.
The Commercial Printing Industry in San Antonio
Though the market has been tough, according to Reimherr, it’s been coming around lately as the value of print has been more and more realized–probably due in part to a crowded online space in addition to new initiatives by companies like Facebook to limit the amount of exposure businesses’ social media posts can receive. And while there is also a growth in niche products that has helped boost the industry, it’s important to note that it’s a competitive market which could prove difficult for companies not positioning themselves correctly.
Opportunities for Growth in Commercial Printing
Reimherr says that, for Shweiki, the main opportunity for growth comes in the form of technology like, for instance, their new and improved online site. While the printing company will still be competing with companies like Vista Print for online orders, Shweiki has the advantage of being a local and regional source, and clients will be able to order short- and medium-run magazines, brochures, flyers, postcards and more at competitive rates–all through the online storefront. Shweiki will also have a wide selection of magazine paper and size choices while providing a hassle-free and cost-effective way to order publications online.
The opportunity for growth via technology is also exemplified in Shweiki with the company’s interactive media services: augmented reality, custom mobile websites, and Facebook tab builds.
The Biggest Challenge Facing the Industry
When it comes to the biggest challenge facing the printing industry, Reimherr references the pressure placed on companies to become more lean and competitive while still offering great service and superior quality. Shweiki has combatted this issue by hiring consultants to help improve work flow and offer competitive pricing, along with high-value add-ons not made available by many other companies. In today’s market, it’s not okay to be just okay; it’s important to provide clients with more than just great prices, service and quality. It’s about going above and beyond, and exceeding expectations.
PLUS! Check out Shweiki’s recent accolades:
Top-Ranked Large Commercial Printing Firm in San Antonio
