Shweiki Media junto con Matt Coen de Second Street Promotions Lab para presentar cinco puntos de conversación que detallan cómo los concursos se pueden beneficiar de un anunciante.
About Matt Coen
Posts by Matt Coen:
Quizzes serve as a great way to drive traffic to websites because they are incredibly social and shareable, giving one the ability to reach either a broad or niche audience.
Advertisers want to see action. They want hot leads, foot traffic, sales, big email databases and–of course–lots of fans. They spend their marketing budget to achieve these goals and therefore they want a return of investment. The best way to accomplish these goals? That would be sponsoring contests, which serves as an investment with huge ROI potential! It all comes down to making the advertiser realize that.
Promotions provide the perfect opportunity for advertisers to survey their audience, since the chance to win a valuable prize incentivizes people to answer the questions.
All kinds of print publications can find success with readers’ choice ballots: an alt weekly drove $170,000 revenue with an online ballot and two small-market papers increased their revenue by 38% or more. Here, Shweiki Media teams up with Matt Coen of Second Street Promotions Lab to present a tutorial in which Blair Barna, advertising director and […]
For those looking for an effective way to drive traffic to their website, quizzes serve as a unique solution with the added bonus of being incredibly social and shareable, giving one the ability to reach either a broad or niche audience, depending on the topic. It’s all of these aspects that combine to make […]
El medio digital es la plataforma definitiva para promociones, y cuando este medio se fusiona con el poder de la imprenta, la compañía de uno tiene el potencial de experimentar crecimiento, un incremento en beneficios y resultados sobresalientes. Shweiki Media se ha asociado con Matt Coen y Julie Foley de Second Street para presentar un webinario sobre […]
In 2008, online promotion exploded onto the map, pulling in over $12 billion in revenue. Currently, numbers are reaching $40 billion in 2014 and are expected to soar to $80 billion in 2017, meaning that many companies are utilizing this effective method, and, in many cases, are partnering with media companies and agencies to do […]
Here Matt Coen of Second Street Promotions Lab explains how to do a proper needs assessment… In order to conduct an effective needs assessment conversation with advertisers, one needs to prepare before each and every sales call. Advertisers don’t have time to educate a media company on their business, so it’s up to the salesperson to […]