Michael Brenner, CEO of Marketing Insider Group, meets with magazine printing service Shweiki Media Printing Company to discuss tactics for personalizing content marketing. The content marketing world is noisy, and to remain competitive, get shares, and stay relevant, a good marketer must work on the personalization of their approach. The Trends in Marketing These […]
In this second interview, Andy Crestodina from Orbit Media, a Chicago-based web design and development team, dives into non-paid content promotion strategies and expands on those strategies and ideas from his first interview. He gets into the nitty gritty with magazine publishing pros, Shweiki Media. Andy Crestodina, the founder of Content Jam, Chicago’s largest content marketing conference, […]
In his interview with Shweiki Media Printing Company, the pros in magazine printing, John Paul Aguiar shares his insights on why a business needs a blog. Blogs are Part of the Business The company owns a blog. It is part of their website, and no one else can stake a claim to that blog. It […]
In his first interview with Shweiki Media Printing Company, the leader in printing services in San Antonio, Texas, Andy Crestodina discusses non-paid content promotion strategies. Andy Crestodina comes from Orbit Media, a Chicago-based web design, and development team, and he has been in the web design and marketing industry since early 2000. He leverages his […]
Mitch Joel has been dubbed the “rock star” of digital marketing by Marketing Magazine, as well as one of North America’s leading digital visionaries. As president of Mirum, a global digital marketing agency operating in close to 20 countries with over 2,000 employees, he is able to share his innovative insights into digital marketing and […]
How Small Businesses Can Improve Their Digital and Social Presence Ted Rubin is a leading social marketing strategist, keynote speaker, brand evangelist, and acting CMO of Brand Innovators. In early 2009, Ted began using the term ROR, or “return on relationship”, which users can hashtag as #ronr on social media outlets. His enthusiasm and energy […]
Many sales trainers talk about the “good ole days” before email. When the phone was your weapon of choice. Many even suggest that email has ruined the sales process. I could NOT disagree more. In my sales training workshops, I teach that email is an amazing piece of technology. If used in the right way […]
How to craft and deliver your message to prospective customers in a way that specifically answers their questions and delivers the solution to their problems.