direct mail

USPS Offers 2% Mailing Discount

The USPS is simultaneously embracing our attachment to our mobile devices and promoting the value of direct mail with its current offer . Simply requiring businesses to visit the site, sign up on the Business Customer Gateway  and register, it provides a two percent up-front postage discount on the integration of mail with mobile technology. The USPS believes(…)

Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively

Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will(…)

Five Steps To Create A Fabulous Flyer

Five Steps To Create A Fabulous Flyer Flyers are a budget-friendly, quick, and effective way to advertise your business.  Whether you are reaching new clients, and using your flyer as a calling card, or advertising a limited time promotion or special event to existing customers, flyers are a basic, inexpensive marketing method. Use these five(…)

5 Things Every Door Direct Mail (EDDM) Publishers Need To Know

I can’t believe I am writing something about the USPS and it’s not a complaint. That’s right, the USPS has gone and done something that makes amazing sense and is going to be a huge blessing to all small and niche publishers who direct mail. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service

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