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Shweiki Sponsors Old Settler’s Music Festival

Shweiki Sponsors Old Settler’s Music Festival

Shweiki is pleased to announce that they will be serving as sponsors for the 27th annual Old Settler’s Music Festival and showing their support by taking care of the printing needs for the four-day Texas Hill Country event. Old Settler’s Music Festival presents bluegrass, folk and Americana acts performing on four stages over four days–an experience(…)

Social Networking: College Students and Social Media Statistics

Social Networking: College Students and Social Media Statistics

  On any large campus, at any given time, there are likely to be thousands of college students participating in some form of social media. Whether they’re posting “Throwback Thursday” (#tbt) photos on Instagram, Tweeting updates about their boring professor’s lectures, or prowling LinkedIn for internship opportunities or simply Facebook messaging their friends across the(…)

COLLEGE STUDENTS AND PRINT: MAGAZINES ARE MORE POPULAR THAN EVER

COLLEGE STUDENTS AND PRINT: MAGAZINES ARE MORE POPULAR THAN EVER

In a seemingly tech-oriented world, there’s been constant speculation over the last few years that print is a dying medium–especially among the younger set, who had smartphones thrust into their hands years ago and haven’t looked back since. Shweiki, in conjunction with Study Breaks College Media, wanted to test these suspicions, however, and see just(…)

SHWEIKI MEDIA BY THE NUMBERS

SHWEIKI MEDIA BY THE NUMBERS

1984: The year the first publication, The Student Guide to Austin, was started by Gal Shweiki at the University of Texas $1.200: The amount of money used to start the first issue of Study Breaks magazine $14,000: The annual sales of Study Breaks in its first year 1996: The year David Reimherr, Shweiki’s VP of Sales, started working for Study Breaks magazine 1999: The year the first press was(…)

Augmented Reality Spices Up Ad Campaigns

Augmented Reality Spices Up Ad Campaigns

Although it’s still a fairly new concept for most print publishers, some large companies are jumping at the chance to impress their current and potential customers by promoting the cutting-edge technology–the future of print–known as augmented reality into their ad campaigns. Augmented Reality Summed Up In short, augmented reality is a concept using technology similar to(…)

Study Shows that Social Media Enhances Users’ Magazine Consumption and Engagement

Study Shows that Social Media Enhances Users’ Magazine Consumption and Engagement

According to Chris Kevorkian,  chief marketing and digital officer for the MPA (Association of Magazine Media), “social media enhances consumption of and engagement with magazine content.” A benchmark study conducted by MPA on the relationship between social media platforms and magazine media readers (18- to 34-year-old age category) dubbed “Magazine Readers Are Social,” investigated the consumption  and interaction of social(…)

Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively

Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively

Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will(…)

Five Steps To Create A Fabulous Flyer

Five Steps To Create A Fabulous Flyer

Five Steps To Create A Fabulous Flyer Flyers are a budget-friendly, quick, and effective way to advertise your business.  Whether you are reaching new clients, and using your flyer as a calling card, or advertising a limited time promotion or special event to existing customers, flyers are a basic, inexpensive marketing method. Use these five(…)

How Much Does It Cost to Print 1,000/5,000/10,000/20,000 Magazines, Catalogs or Calendars?

How Much Does It Cost to Print 1,000/5,000/10,000/20,000 Magazines, Catalogs or Calendars?

In a perfect world, if you were to ask”What does it cost to print 1,000 magazines, 5,000 magazines, 10,000 magazines, etc…?” you would get a quick answer, but unfortunately, it’s not that simple. There are many costs associated with printing a magazine, and it’s important for publishers to be familiar with the factors that affect these costs(…)

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