In a seemingly tech-oriented world, there’s been constant speculation over the last few years that print is a dying medium–especially among the younger set, who had smartphones thrust into their hands years ago and haven’t looked back since. Shweiki, in conjunction with Study Breaks College Media, wanted to test these suspicions, however, and see just(…)
1984: The year the first publication, The Student Guide to Austin, was started by Gal Shweiki at the University of Texas $1.200: The amount of money used to start the first issue of Study Breaks magazine $14,000: The annual sales of Study Breaks in its first year 1996: The year David Reimherr, Shweiki’s VP of Sales, started working for Study Breaks magazine 1999: The year the first press was(…)
Although it’s still a fairly new concept for most print publishers, some large companies are jumping at the chance to impress their current and potential customers by promoting the cutting-edge technology–the future of print–known as augmented reality into their ad campaigns. Augmented Reality Summed Up In short, augmented reality is a concept using technology similar to(…)
According to Chris Kevorkian, chief marketing and digital officer for the MPA (Association of Magazine Media), ”social media enhances consumption of and engagement with magazine content.” A benchmark study conducted by MPA on the relationship between social media platforms and magazine media readers (18- to 34-year-old age category) dubbed ”Magazine Readers Are Social,” investigated the consumption and interaction of social(…)
Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will(…)
Five Steps To Create A Fabulous Flyer Flyers are a budget-friendly, quick, and effective way to advertise your business. Whether you are reaching new clients, and using your flyer as a calling card, or advertising a limited time promotion or special event to existing customers, flyers are a basic, inexpensive marketing method. Use these five(…)
You might want to ask, “What does it cost to print 1,000 magazines, or 5,000 magazines, 10,000 magazines, etc…?” and hope that you will get a quick answer, but unfortunately, it’s not that simple. The costs associated with printing any publication are tied to multiple factors, and in this article I will identify those factors(…)
Figuring out how to create a brilliantly designed cover can be heart wrenching or hilarious, or fall anywhere in between. Without question, remarkable magazine covers have made history…and sales. Here are 12 rules for designing remarkable covers. Rule 1: Content beats design. Without a good story…your effed. Rule 2: People buy emotionally, then justify their(…)
Neuro-Insight www.neuro-insight.com is a market research company that uses unique brain-imaging technology to measure how the brain responds to communications. They use this patented technology, to measure second by second changes in brain activity. This allows them to deliver unique insights into how a piece of design or advertising is affecting people at both(…)
