About Adele Revella

Adele Revella is CEO of Buyer Persona Institute and author of  Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley 2015), recently named a Top 5 Business Book by Fortune Magazine. Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur. 

Posts by Adele Revella:

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