Shweiki Media Publishing Company was recently part of a buyer persona interview, a marketing technique that is geared to dive into the consumer’s thought process when making a purchasing decision. During this process, we learned about the following three stages of purchases: Awareness Research Decision Making Awareness The first stage of the purchasing process […]
About Adele Revella
Posts by Adele Revella:
How to craft and deliver your message to prospective customers in a way that specifically answers their questions and delivers the solution to their problems.
We are excited to team up with Adele Revella—CEO of Buyer Persona Institute and author of Buyer Persona: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies and Win More Business—to present a webinar regarding buyer personas, why they are important and how to use them.