What is the first idea you get in your head when thinking about freelance writing? This job seems like an easy task almost anyone can deal with. It brings no pressure, no risks, no interrelationship friction most office employees struggle with, and you are the owner of your time and schedule. Besides, you can write […]
Shweiki Media Publishing Company was recently part of a buyer persona interview, a marketing technique that is geared to dive into the consumer’s thought process when making a purchasing decision. During this process, we learned about the following three stages of purchases: Awareness Research Decision Making Awareness The first stage of the purchasing process […]
Learn about all the factors that go into getting a magazine or publication print cost. Also included are some helpful cost-savings tips!
Figuring out how to create a brilliantly designed cover can be heart wrenching or hilarious, or fall anywhere in between. Without question, remarkable magazine covers have made history…and sales. Here are 12 rules for designing remarkable covers. Rule 1: Content beats design. Without a good story…your effed. Rule 2: People buy emotionally, then justify their […]
Neuro-Insight www.neuro-insight.com is a market research company that uses unique brain-imaging technology to measure how the brain responds to communications. They use this patented technology, to measure second by second changes in brain activity. This allows them to deliver unique insights into how a piece of design or advertising is affecting people at both […]