The premise of pay-per-click (PPC) ads is that a company pays a fee every time their ad is clicked. PPC ads are most commonly seen on the top or right-hand corner of Google search engine.
Engage New Advertisers With Online Promotions Like Contests, Ballots, Deals and Cards A common goal of all media companies is to grow their base of active advertisers and, once they’re active, to keep them active. One of the best ways to do this is with online promotions. Promotions can serve as the centerpiece of a […]
As print bleeds into the digital realm, publishers are faced with medium advantages that previously advertisers could only dream about. Whereas historically magazine niche’s sold themselves, today’s basic readership demographics are only the tip of the revenue iceberg. Social media, email databases, and survey information have placed publications into the forefront of data gathering capabilities […]
How To Make Direct Mail Work For You Direct mail is a tried and true form of advertising, and when it’s used correctly and strategically, it will work for almost every business, large or small. There are numerous advantages to using direct mail: it’s inexpensive, gives you complete control over messaging and recipients, and its […]
Although making a sale and gaining an advertiser is something to celebrate, that’s simply the first battle. What’s important after that is, of course, advertiser retention. There are several ways to incentivize advertisers, and in this free webinar from Shweiki Media Printing Company, Ryan Dohrn—founder of Brain Swell Media and 360 Ad Sales—offers excellent examples monthly, […]
Although it’s still a fairly new concept for most print publishers, some large companies are jumping at the chance to impress their current and potential customers by promoting the cutting-edge technology–the future of print–known as augmented reality into their ad campaigns. Augmented Reality Summed Up In short, augmented reality is a concept using technology similar to […]
Matt Coen, President and Co-founder of SecondStreet urges all business owners looking to expand their brand to get active in their marketing, and grow an email database through well-planned contests. Coen argues that in a social media driven world, “growth is built best on promotion.” The bottom graph is a great representation of social media shifting a trend. As […]
One of the most difficult decisions for business owners is figuring out what media outlets best optimizes their advertising dollars. Ryan Dohrn, CEO of Brian Swell Media, reminds us that agencies can be of great use in helping their clients simply by knowing some key advertising statistics.
10 Habits of a Super Sales Superstar Webinar Free webinar by Ryan Dohrn 1. Sales is a Number Game Point out to team, need to understand and know conversion rate and use the number to make the correct number of calls to make budget. Call volume is only as good as the quality of the […]
Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will […]