{"id":13462,"date":"2021-05-03T15:09:11","date_gmt":"2021-05-03T20:09:11","guid":{"rendered":"https:\/\/www.shweiki.com\/?post_type=podcast&#038;p=13462"},"modified":"2021-05-06T15:45:31","modified_gmt":"2021-05-06T20:45:31","slug":"ep2-the-magic-of-printing-pt1-facts-every-designer-or-publisher-should-know-before-going-to-press","status":"publish","type":"podcast","link":"https:\/\/www.shweiki.com\/tacoboutprint\/ep2-the-magic-of-printing-pt1-facts-every-designer-or-publisher-should-know-before-going-to-press\/","title":{"rendered":"Ep2: The Magic of Printing Pt1 &#8211; Facts every designer or publisher should know before going to press."},"content":{"rendered":"<iframe  id=\"_ytid_72546\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/nR2Tn_0AxQw?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p>It\u2019s really incredible how the beauty of the printed page is really just 4 colors and millions of dots placed next to each other.<\/p>\n<p>People send jobs to printers all the time but may not have an idea of what happens during the printing process.\u00a0 In this post my goal is to help make you a better publisher or designer by peeling back the curtain and sharing the fundamentals of the print process.\u00a0 I will share what happens behind the scenes after the printer gets your files.<\/p>\n<p>I\u2019m going to explain how we turn your digital creation into a physical printed product. This includes why we use CMYK vs. RGB, the importance of color dots and angles and how they all work together to create the beauty of the printed page.<\/p>\n<p>As a designer and publisher you already have a good understanding about the Art (digital files) now when you combine that with the Science (transforming digital into physical dots, adding ink, and finally a sheet of paper.) It will help you attach meaning to the designs and publications you create.\u00a0 You will know why you are doing what you\u2019re doing, because you understand, the The Art and Science of Print. Or as we like to say here at Shweiki Media the Magic of Printing.<\/p>\n<h2><b>CMYK vs. RGB\u00a0<\/b><\/h2>\n<p>We\u2019ll start with the four colors CMYK.\u00a0 CMY does stand for Cyan, Magenta &amp; Yellow, but while many in the design &amp; print professions are often taught that the K stands for the K in Black (and that B was not used because B stands for Blue), this explanation is incorrect. The K in CMYK actually stands for \u201cKey,\u201d as in \u201cKey Color\u201d or \u201cKey Plate,\u201d and yes, black ink is typically used as the Key.<\/p>\n<p>The Key Plate is the plate that holds the most detail in the image which is the Black plate. The remaining plates (Cyan, Magenta &amp; Yellow) are carefully <i>keyed<\/i>, or aligned, with the Black Plate.<\/p>\n<p>The process of aligning the color separated plates to the Key Plate is known as <i>Registration<\/i>. It is the printers responsibility to make sure the color dots are in register during the printing process. This is done using registration marks on the plates.\u00a0 On our press we have cameras on each unit that are constantly reading the registration marks and automatically make adjustments to the register as needed<\/p>\n<p>If the dots are not in register the resulting image will appear out of focus or blurry.\u00a0 When this happens, we&#8217;ll often say that the image is \u201c<i>out of register<\/i>.\u201d<\/p>\n<p>So now let\u2019s talk about the difference between CMYK and RGB.\u00a0 CMYK is used for print and RGB is used for digital.\u00a0 But why you may ask.<\/p>\n<p>On a monitor,\u00a0 your color is created with RGB colored lights. However, on printed materials, if you converted those red, green and blue lights to inks and laid them on top of or close to each other on paper they would produce even darker colors.\u00a0 This makes it difficult to produce lighter colors such as yellow.<\/p>\n<p>Using a CMY provides a solution to this problem. Cyan, magenta, and yellow are lighter than red, green, and blue. CMY will be able to cover most lighter color ranges quite easily, compared to using RGB.<\/p>\n<p>That being said.\u00a0 It would be a good idea to color correct your images in RGB mode because you have a broader color gamut on your monitor. Then convert to CMYK and make any final tweaks. The printer can convert the files automatically but this may result in unexpected shifts in color to the photos.<\/p>\n<p>Remember RGB is digital and CMYK is for print.<\/p>\n<h2><b>DOTS AND ANGLES<\/b><\/h2>\n<p>Now let\u2019s talk about dots and angles. Before going to press the file you sent to the printer is converted to dots for each of the CMYK colors. These dots are then imaged onto a metal plate with a laser beam on a device called a platesetter.<\/p>\n<p>The printing process operates on the fundamental principle that oil and water do not mix.<\/p>\n<p>The <a href=\"https:\/\/www.kodak.com\/en\/print\/page\/sonora-process-free-plates\">Kodak Sonora process free plates<\/a> have a coating that is hydrophilic (attract and absorb water). Onto these plates the image to be printed is exposed, which will then remove the hydrophilic properties of this area creating a hydrophobic surface.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13473 size-large\" src=\"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-1024x453.png\" alt=\"Kodak SOnora Process Free Plates\" width=\"1024\" height=\"453\" srcset=\"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-1024x453.png 1024w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-300x133.png 300w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-150x66.png 150w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-768x340.png 768w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-1536x680.png 1536w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min-480x213.png 480w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_plates_infographic-min.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Once on press the plates are wet the entire time but the oil based ink adheres to these dots on the plate and then they are transferred to a rubber blanket, then from the rubber blanket they are transferred or offset to the paper.<\/p>\n<p>Similar to an ink stamper.\u00a0 That\u2019s why it\u2019s called offset printing.<\/p>\n<p>So that\u2019s the dots.\u00a0 Let\u2019s talk about the angles.\u00a0 If all the color dots were printed on top of each other at the same angle\u00a0 they would create an interference pattern called a Morie\u2019.\u00a0 This has been eliminated because the colors are not all printed at the same angle.\u00a0 Each color has it\u2019s own angle which almost completely eliminates the interference. \u00a0 Since Black is the strongest color it is printed 45\u00b0 since this is the most prominent angle during the printing process. Cyan at 15\u00b0, Magenta dots printed at 75\u00b0, and since Yellow is the weakest color so it gets printed at 0\u00b0 the least noticeable angle.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13474 size-large\" src=\"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-427x1024.png\" alt=\"Halftone Screen Angles\" width=\"427\" height=\"1024\" srcset=\"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-427x1024.png 427w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-125x300.png 125w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-63x150.png 63w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-768x1840.png 768w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-641x1536.png 641w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-855x2048.png 855w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min-480x1150.png 480w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_screenangles_infographic-min.png 1920w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/p>\n<p>Together they form a small rosette or flower petal pattern.<\/p>\n<p>Here\u2019s what happens on the press.<\/p>\n<p>The first color to be laid down is black. Then the Cyan, followed by Magenta and finally Yellow.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13472 size-large\" src=\"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-427x1024.png\" alt=\"Separated Images\" width=\"427\" height=\"1024\" srcset=\"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-427x1024.png 427w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-125x300.png 125w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-63x150.png 63w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-768x1840.png 768w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-641x1536.png 641w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-855x2048.png 855w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min-480x1150.png 480w, https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/04\/ep2_compositecmyk_infographic-min.png 1920w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/p>\n<p>It literally comes to life before your eyes and that\u2019s the magic of printing. If you would like us to create some magic for you on any type of print project we would love to do that.<\/p>\n<p>We would love to talk to you about your next print project or help in any way.\u00a0 Please reach out to us or Just visit us at Shweiki.com.<\/p>\n<p>Hope you found this post to be helpful!<\/p>\n<h2><strong>Salsa Recipe<\/strong><\/h2>\n<p>Ingredients:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 6-8 Tomatillos<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 4 Garlic Cloves<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 2 Jalapeno Peppers<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 4 Serrano Peppers<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 1 Medium Avocado<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 1-2 Juice of Lime<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 \u00bd Cup of Cilantro<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 Dash of Freshly Ground Cumin<\/li>\n<li>\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 Sea Salt To Taste<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Instructions:<\/p>\n<ol>\n<li>Remove husks from tomatillos and rinse well.<\/li>\n<li>Remove garlic skins<\/li>\n<li>Remove pepper stems<\/li>\n<li>Combine all ingredients together and crush in molcajete(mortar and pestle) until desired consistency.<\/li>\n<\/ol>\n<p>(Optional) Use a food processor or blender in place of a molcajete.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"It\u2019s really incredible how the beauty of the printed page is really just 4 colors and millions of dots placed next to each other. People send jobs to printers all the time but may not have an idea of what happens during the printing process.\u00a0 In this post my goal is to help make you a better publisher or designer by peeling back the curtain and sharing the fundamentals of the print process.\u00a0 I will share what happens behind the scenes after the printer gets your files. I\u2019m going to explain how we turn your digital creation into a physical<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->","protected":false},"author":34,"featured_media":13479,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/6000a44987dc41-44447562\/TacoBoutPrint-Ep2-final.mp3","podmotor_file_id":"466283","cover_image":"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/01\/taco-bout-print.png","cover_image_id":"13220","duration":"00:09:27","filesize":"9 mb","filesize_raw":"9437929","date_recorded":"","explicit":"","block":""},"tags":[],"series":[],"acf":[],"episode_featured_image":"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/05\/TBP-YouTube_StopThePress_Thumb.png","episode_player_image":"https:\/\/www.shweiki.com\/wp-content\/uploads\/2021\/01\/taco-bout-print.png","download_link":"https:\/\/www.shweiki.com\/podcast-download\/13462\/ep2-the-magic-of-printing-pt1-facts-every-designer-or-publisher-should-know-before-going-to-press.mp3","player_link":"https:\/\/www.shweiki.com\/podcast-player\/13462\/ep2-the-magic-of-printing-pt1-facts-every-designer-or-publisher-should-know-before-going-to-press.mp3","audio_player":null,"episode_data":{"playerMode":"light","subscribeUrls":{"amazon":{"key":"amazon","url":"https:\/\/music.amazon.com\/podcasts\/97b866a8-fc18-46b3-a60f-e6a8d0d7532b\/Taco-bout-Print","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/taco-bout-print\/id1550185427","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/1OnxNelisIAhCVfpplLJWY","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"https:\/\/www.stitcher.com\/podcast\/taco-bout-print","label":"Stitcher","class":"stitcher","icon":"stitcher.png"}},"rssFeedUrl":"https:\/\/www.shweiki.com\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"aWOYk1syqI\"><a href=\"https:\/\/www.shweiki.com\/tacoboutprint\/ep2-the-magic-of-printing-pt1-facts-every-designer-or-publisher-should-know-before-going-to-press\/\">Ep2: The Magic of Printing Pt1 &#8211; Facts every designer or publisher should know before going to press.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.shweiki.com\/tacoboutprint\/ep2-the-magic-of-printing-pt1-facts-every-designer-or-publisher-should-know-before-going-to-press\/embed\/#?secret=aWOYk1syqI\" width=\"500\" height=\"350\" title=\"&#8220;Ep2: The Magic of Printing Pt1 &#8211; Facts every designer or publisher should know before going to press.&#8221; &#8212; The Ultimate Publishers Resource\" data-secret=\"aWOYk1syqI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n"},"_links":{"self":[{"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/podcast\/13462"}],"collection":[{"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/comments?post=13462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/images\/13479"}],"wp:attachment":[{"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/images?parent=13462"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/tags?post=13462"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/series?post=13462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}