{"id":78,"name":"Liston Witherill","url":"","description":"Data-driven digital performance marketer. I drink too much coffee and lift heavy weights when I'm not at my desk. Talker. Love to sell, tell stories, and teach what I know.\r\n\r\nBack in 2014 I ran marketing and sales for a $10M consulting firm. While there, one of the levers I pulled was digital marketing. After studying it relentlessly, I found out how much I loved digital marketing and sales to help grow businesses.\r\n\r\nFast forward. Now I help digital products increase their online and sales conversions. All of my work centers around a single question:\r\n\r\nHow do prospects and customers make buying decisions?\r\n\r\nTo understand them, I do heaps of research to learn about customers. My research includes quantitative and qualitative data, like: customer interviews, website surveys, analytics review, buying behavior analysis, and competitor analysis.\r\n\r\nI can help you to increase your conversions with:\r\n\r\n- Conversion Rate Optimization (iterative testing program)\r\n- Messaging and copy\r\n- Buyer Personas and buyer research","link":"https:\/\/www.shweiki.com\/author\/liston-witherill\/","slug":"liston-witherill","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/284030c0ce01ec344ae2412dc004250a?s=24&r=x","48":"https:\/\/secure.gravatar.com\/avatar\/284030c0ce01ec344ae2412dc004250a?s=48&r=x","96":"https:\/\/secure.gravatar.com\/avatar\/284030c0ce01ec344ae2412dc004250a?s=96&r=x"},"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/users\/78"}],"collection":[{"href":"https:\/\/www.shweiki.com\/mg\/wp\/v2\/users"}]}}