Sally Hogshead Talks the Importance of Fascinating in Business and Life

In this short video, Sally Hogshead recaps the conclusion of her keynote speech, describing how to brush off the societal factors that encourage us to blend in and be boring by instead tapping into our fascinating inherent strengths. She also discusses a few important factors that will further assist us in breaking through barriers to become more captivating, persuasive, influential and fascinating in work and in life.

Sally Hogshead is the author of FASCINATE: Your 7 Triggers to Persuasion and Captivation (which has been translated into 14 languages) and the creator of the science-based Fascinate System, which instructs how to interest and captivate in a world of 9-second attention spans. She has appeared often in national media like The Today Show and The New York Times and has been credited by the press as having “changed the face of North American advertising.”