Shweiki Media Printing Company tackles magazine printing and marketing, and in this interview with Gini Dietrich, they explore the marketing trends of today and how a company can capitalize on those trends before their competitors.
She provides insight on today’s growing trends, and almost offers a crystal ball-like experience for marketers that want to get ahead of the game.
What Trends Can a Company Capitalize on Today?
1. Using Videos in Interesting Ways
Video is big for today’s marketer. Dietrich points out how today a company has access to Facebook Live, Periscope, and Instagram Stories. There is also Snapchat for marketing. Businesses that take advantage of these video streams are going to make it big in today’s marketing industry.
She talks about how one of her clients did a mannequin challenge and had the video shot professionally. It was fantastic, entertaining, and an excellent way to promote a company’s culture through video.
In Dietrich’s opinion, video is not yet oversaturated, which means it has untapped potential for marketers.
2. Text Campaigns
She points out that companies do not need to give up on text campaigns and to collect cell phone numbers just yet. She recommends doing text campaigns over email but also mentions that email campaigns are not dead yet. However, text is becoming a more efficient way of reaching potential customers.
Dietrich says that it is easy to get a client to give up their cellphone number, and having a database of numbers to text notifications to is a valuable resource.
3. Smarter Metrics
Dietrich mentions that companies need to be smarter about how they handle their metrics, including measuring effectiveness, seeing what brand ambassadors are saying, and being leery of fake news.
Also, tracking the potential of false news reports, and knowing how to respond when a fake news story comes out is critical. Dietrich states that while it is not ethical, there will be competitors that use fake news to gain an edge over the competition.
4. Cultivating Relationships with New Subscribers
Dietrich wants to see companies spending more time on their email subscribers.
She thinks that corporations should send a welcome email summing up what their new subscriber will receive for giving up their email address. At the end of her emails, she always includes the “P.S.” to tell subscribers what they offer. During the first cultivation, she sends more “P.S.” messages to sell their company.
The Importance of Staying on Top of Trends
Dietrich makes it clear that staying on top of trends is what matters. It keeps a company from realizing that they have missed significant opportunities. She says that those who stay on top of trends are the ones building databases, building their traffic, and creating successful blogs.
She also makes it clear that marketing requires constant evolving, and that one must work hard to stay on top of the latest trends and make those trends work for them. Also, marketers should always reflect the trends of the past, because these past trends provide insight into what may come in the future and the mistakes that should be corrected from the past.
