We know that with the success of social media and online blogs, most small businesses are greying the lines between marketing and publishing. And yet Joe Pulizzi, founder of The Content Marketing Institute, claims that less than ten percent of small business owners actually establish a content marketing plan- or even fully understand the business of(…)
Joe Pulizzi, CEO of the Content Marketing Institute, believes that every company with a marketing plan is a publisher in today’s internet age. Pulizzi defines publishing as, “the process of production and dissemination of information–the activity of making information available for public view.” Whether a business is growing content through an online blog, social media(…)
Learn tactics, secrets and tools to use content marketing to grow your business.