We know that with the success of social media and online blogs, most small businesses are greying the lines between marketing and publishing. And yet Joe Pulizzi, founder of The Content Marketing Institute, claims that less than ten percent of small business owners actually establish a content marketing plan- or even fully understand the business of(…)
Most small business executives recognize LinkedIn as the world’s largest professional network. Many spend valuable time and consideration constructing proper profile aesthetics and building a network of business contacts. But aside from growing personal and business relationships, what are the benefits of assembling a concrete Linked-In foundation? Kevin Knebl, Shweiki Media guru and international advisor(…)
Matt Coen, President and Co-founder of SecondStreet urges all business owners looking to expand their brand to get active in their marketing, and grow an email database through well-planned contests. Coen argues that in a social media driven world, “growth is built best on promotion.” The bottom graph is a great representation of social media shifting a trend. As(…)
Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a good return on your money, you need to take a few minutes and think about a few key factors that will(…)
Ryan Dorhn, CEO of Brain Swell Media, spoke to Shweiki in his webinar about the importance of businesses’ properly pricing their digital assets. Dorhn warns of a widening gap between traditional and new media. He claims that advertisers “need to construct pillars to gain client confidence and bridge the gap.” 4 Pillars Of Sales Success (…)
How much does it cost to print 1,000 postcards, 5,000 postcards, 10,0000 postcards, etc.? Pricing for printing postcards and magazines.
Once in a while a commercial airs that’s able to cut through the daily noise and aggravation most would associate with looking at advertising. These cleverly made viewings are the commercials society both needs and enjoys (hence the Super Bowl commercial phenomenon). French company Le Trefle playfully reminds us that “paper isn’t dead,” when it(…)