Shweiki Media Printing Company teams up with Kevin Knebl—in-demand speaker, author, and expert on relationship building and more—to present a must-watch webinar on LinkedIn profile optimization.
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LinkedIn Profile Optimization
There’s no denying the power of first impressions. Even if one is the best person in the world at what they do, they’re not likely to be taken seriously if their LinkedIn profile is anything less than credible and professional.
- Basic Tips for Professionalism:
- Feature a smiling photo
- Use all header space
- Customize the public profile URL
- Add a LinkedIn link to one’s email signature
The summary provides space for up to 2,000 characters, meaning it’s not just valuable real estate, but a lot of it. It’s important to use as much of it as possible.
Most people don’t know that LinkedIn has search engine optimization functions built into its computer programs and algorithms. One should think about the top three to five keywords related to their expertise and the value that one delivers to their clients. Use those words repeatedly throughout the profile (including the summary) in a non-obvious fashion. This gives one the ability to essentially determine their own search ranking, purely through the strategic implementation of a few key words.
Experience to Enhance Your Profile
Experience serves one well, and it’s worth showcasing. It’s a wise decision to include everything that one has done since high school or college on the portfolio. Something that seems meaningless could end up being perceived as adding value to many potential clients and employers.