We know that with the success of social media and online blogs, most small businesses are greying the lines between marketing and publishing. And yet Joe Pulizzi, founder of The Content Marketing Institute, claims that less than ten percent of small business owners actually establish a content marketing plan- or even fully understand the business of(…)
Ryan Dorhn, CEO of Brain Swell Media, sets out in this weeks Shweiki Media webinar to teach web business owners how best to price online services. Dohrn claims that as an internet consultant the question he gets asked the most is, “how do I price my online advertising/services for maximum efficiency?” heres(…)
Kevin Knebl, author and trained social media advisor, fills Shweiki Media in on the “ins and outs” of Linked-In profile optimization during his social media webinar. Knebl describes LinkedIn as an online business database, complete with over 200 million users worldwide and gaining new users every couple of seconds. Functionally, Linked-In is used as a site business(…)
In todays age of smartphones and tablets, digital media is not only expanding, but a constant flood of B2B apps are shifting trends in how businesses’ think about and apply traditional and new media. By 2015, the app development market alone is expected to grow to $100 billion in sales. With so many available options for change,(…)
Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content Get Customers, discusses in his webinar how businesses can leverage their content to grow an audience and build a stronger internet presence. Pulizzi attributes content leadership with doing two things well, listening to market influencers and building relationships by sharing and interlocking content. Finding your market(…)
Matt Coen, President and Co-founder of SecondStreet urges all business owners looking to expand their brand to get active in their marketing, and grow an email database through well-planned contests. Coen argues that in a social media driven world, “growth is built best on promotion.” The bottom graph is a great representation of social media shifting a trend. As(…)
One of the most difficult decisions for business owners is figuring out what media outlets best optimizes their advertising dollars. Ryan Dohrn, CEO of Brian Swell Media, reminds us that agencies can be of great use in helping their clients simply by knowing some key advertising statistics. Watch the full webinar here. Advertising stats you(…)
Kevin Knebl presents a Webinar on Nontraditional Strategies for Using Linkedin Access the webinar here. What is Linkedin? Linkedin is a database It has 187 million users worldwide Average linkedin user is over 4o years old and earns over $100,000 a year. Linkedin profile is an electronic business card and/or digital rolodex (…)
10 Habits of a Super Sales Superstar Webinar Click here for the free webinar by Ryan Dohrn 1. Sales is a Number Game Point out to team, need to understand and know conversion rate and use the number to make the correct number of calls to make budget. Call volume is only as good(…)
New Revenue Ideas Find the webinar here. Staffing considerations New Revenue doesn’t always mean new staff Might need to train staff to be more efficient to be able to take on new revenue projects What is needed and what is desired from staff? Example #1 Re-thinking social media sales Make sure the Facebook page is(…)
