How This Improv Actor Is Going To Make Money Selling Razors For $1 A Month
Business Insider shared one of this years most creative and funniest ad campaigns.
[Business Insider] Earlier this week new startup Dollar Shave Club launched.
It’s based on a simple premise: For a dollar a month you can get five dual-blade razor cartridges. It offers other plans at slightly higher prices, but the dollar plan is its main hook. It’s a nice way to save money on the overpriced razor blades offered by Gillette and Schick.
As soon as we heard about it, a few of the men in our office signed up. Our office wasn’t alone.
The company’s CEO, Michael Dubin, says it got 5,000 subscribers on day one. Since launch it’s added 12,000 subscribers.
We got on the phone with Dubin yesterday to talk about how he’s going to make money selling cheap razors.
Before you read the interview, you should watch this promo video. It’s funny, and it’s a big part of the brand’s plans for marketing. The video debuted on Tuesday and it already has 2 million views.