BOSTON—Sept. 12, 2012—Sappi Fine Paper North America announced the release of the eighth episode of its humorous online video series, “Off Register.” Titled “Kevin Picks the President,” it is an election-inspired episode that makes fun of the sometimes difficult client approval process.
“Off Register” is based on real-life experiences of printers and captures some of the more absurd, yet entertaining aspects of being on press. In “Kevin Picks the President,” actors from Second City Improv deliver another satirical episode, as they labor over designing the official poster for the next presidential candidate through endless rounds of proofs from the disapproving color dog, Kevin.
“Sappi takes great pride in the role of paper in politics—from posters to direct mail pieces—paper’s role in politics is prominent,” says Patti Groh, director, marketing communications, Sappi Fine Paper North America. “With that being said, we could not help but find a way to bring humor to the current election season by introducing designer dog, Kevin. As the Off Register series continues to be a success with our customers, we’re planning to build upon these humorous printing installments with more episodes slated for the future.”
Sappi’s video series not only shares hilarious stories of printing, it also invites the public to share in the fun. The series celebrates the quirks of print production, the personalities people must contend with in the process and the desire to produce good work despite uncontrollable variables. Sappi continues to invite printers to share their own ‘war stories’ for future episodes. Story ideas can also be submitted through firstname.lastname@example.org.
Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers and market pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world’s leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand.