An example of boring direct mail piece

Even though this card includes a coupon, there is no timeline or expiration date, and it’s just kind of boring- both it’s design and content make me kind of tired. That family isn’t interesting. Or funny. In fact, they look like they mostly beige food, so even if they were messy eaters, which I don’t think they are, I can’t imagine that they would ever need their beige carpet, or beige tile, or beige grout cleaned.

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