Shweiki teams up with Kevin Knebl, international speaker and Linkedin expert, to present a webinar about how to use Linkedin’s alumni feature. The alumni feature has helped a lot of people generate a lot of income, secure jobs, receive referrals and drive up sales but yet many people are unfamiliar with it.
On Linkedin, scroll to the “connections” drop down menu and click the “find alumni” tab. Linkedin will automatically look at a person’s profile and determine where he or she has gone to school. Linkedin, at its core, is a database made up of algorithms that gather data. It knows where people go to school because it is in their profile.
Let’s take me, for example. Linkedin knows I went to Montclair State University, so, it went to over three million Linkedin users worldwide to find anybody who has a Montclair profile. Apparently, there are 50,031 people who have Montclair in their profile. I can narrow down these results further by putting the years I attended, 1989-1990. This generates 3.608 people who have two things in common with me. We both went to the same school at the same time. Linkedin can also show me where they live and work. I live south of Denver and there are 13 people who went to the same school at the same time as I did who live near me. Now, we have three things in common; same school, same year and same geographic location.
Why is this important?
It is not always about a person’s expertise in his or her chosen profession. In a more and more connected world, more and more people are figuring out something that has always been true but now, is even more true. “People do business with, and refer business to people they know, like and trust.” This is not about manipulation or being slick. This is about creating and nurturing relationships.
Not only should someone understand the basic bells and whistles of social media but they should also know how to effectively communicate and get people to want to do business with them.
This one feature has helped clients generate millions of dollars in revenue, create strategic alliances and network partnerships, secure jobs, and all kinds of wonderful business outcomes.
For more information, go to my website, kevinknebl.com. You can also sign up for my free newsletter to get tips on a regular basis on how to use social selling and relationship marketing and social media, in general. If someone would like to send me an invitation on Linkedin, mention that you watched this shweiki media webinar series and I would be happy to help you.