Best Types of Content You May Not Have Thought of Yet

Shweiki teams up with Gini Dietrich, founder and CEO of Arment Dietrich, to present a webinar on the best types of new and exciting content you may not have thought of yet.

Content marketing is a crowded place so it is important to learn more about different types of content in order to stay ahead of the crowd. Everyone is very familiar with the written blogs and videos in terms of content. However, there are many more options to consider.

Virtual Reality Content

Right now, my big thing is virtual reality content. It is not accessible to everyone yet but I have been hearing more about lately. Virtual reality content basically gives users a 360 degree experience. Google Cardboard is a unique virtual reality app that allows you to visually walk through things. Cision sent me a Google Cardboard reader to test. These readers have a slot in the back for phones and once you download the app on a phone or tablet, you can put the phone in the reader and up to your face to experience a 360 degree world.

Currently, in order to use this product, you have to have a viewfinder to view this. Sales and marketing teams can start with virtual reality content in two ways. One, they can buy a 360 camera to start making their own content. Or two, they hire a developer.

Trade shows would be a great place to try out virtual reality content because it will set you apart from the crowd. VR is a great way to give people an experience they normally would not get. VR content could also be used in big ticket sales. Sales teams could send Google Cardboard to their top 50 customers, 20 prospects, etc. as a gift with their brand on it. This is another great way to stand out.

VR content is not necessarily something that will drive sales today, but it will be memorable enough for people to remember the cool experience they had with your brand. They will remember you later on as somebody different when they are ready to buy.

Republishing Content

Another way to create amazing content is finding ways to republish old content. I’m not talking about turning a series of blog posts into a book, although that is a great idea that should be implemented. What I mean in terms of republishing content, is using media outlets and blogs to extend and amplify what you are already doing. For example, I did a written series of blog posts about measuring PR efforts on Spin Sucks. I want to make sure business owners are seeing my content. Therefore, I go to Forbes and other well known sites and write content for them. Then, I link back to my content on Spin Sucks. By doing this, I not only get media relations and traditional PR boosts, I am also giving the link back to my blog which helps with search engine optimization. When somebody types in “How to measure PR” into Google, content I have written can appear on the first page of the results. Even if it is not Spin Sucks, it is content I have written making me the expert.

Basically repurposing content is like taking little bits and pieces that are interesting and promote just that.

Interactive Content

Interactive content is another good way to differentiate yourself from the pack. There are many different ways content can be interactive. For example, every week I do an interview with someone. Recently, we began incorporating a game into the middle of the interview in which we have to name three things of something in five seconds. For instance, name three love songs in five seconds.

One of Magnificent Marketing’s clients is a printing company. So they decided to come up with an interactive calculator that measures the spine width after inputting the page count, paper weight and type.

These two are just examples of the type of interactive content you can do to engage your audience.

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Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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