As entrepreneurs, we all want our businesses to succeed.
Therefore, we’re always on the lookout for the latest podcasts and books that will help us operate productively and sell our product and service.
In your search, you’ve likely come across The Tao of Twitter, The Content Code, and Return on Influence. These best-sellers are the top books on marketing in the digital age.
And they were all written by my recent podcast guest, Mark Schaefer.
In this episode of the Shweiki Media podcast, Mark helped me understand the importance of content and market analysis in overcoming internet saturation.
What Causes Internet Content Saturation and What You Can Do About It
The internet is a big place, and with millions of companies vying for customers’ attention, it’s easy to get lost.
According to Mark, the reason for this is because nearly everyone recognizes the need for content creation and marketing. However, the more people that are doing it, the harder it is for you to be found.
That’s why Mark recommends something called content shock.
Content shock is like an electric jolt that you send to the internet to shake things up and put your blogs and social media posts front and center for your audience to see. In order to create this jolt, you have to know what kind of content to create and how to get it seen.
Mark recommends starting by analyzing the competition. Find out who their audience is, what information they’re posting, if they have a blog, and what social media platforms they’re using. The easiest way to do this is to check out their website. Once you have this information, it’s easier to create content that is unique.
Then, after you’ve published, make sure you respond to comments on your blog and social media platforms.
In fact, one of the best things you can do is recognize your advocates. An advocate is someone who already loves your product. If they post videos about you or tag you in their social media posts, by all means – respond to it.
Just a simple thank you will make their day (according to Mark 54% of millennials want to be recognized by a brand, while 35% want to be recognized by their peers). Plus, it can result in customer loyalty and new customers.
Don’t Jump Into Content Creation – Do Your Analysis First for Success
This analysis that Mark recommends is something that, unfortunately, a lot of companies fail to do. And yet, it is vital to the success of all of our marketing efforts.
To be truly successful in business, you have to take things one step at a time. Step one is analysis.
Once you find out what your competitors are doing, you can leverage that to your advantage. The more you know, the better content you will create, and the easier it will be for potential customers to find you online.
Don’t get stuck in the quagmire that can be the internet. Shine bright among your competitors by creating content that is fresh, informative, and helpful to your target market.
Find more of Mark’s success-driven marketing tips on his website and blog. Or, check out his latest book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.