Why You Need to Be Customer Obsessed in 2018

Customer Obsessed

client centric

Last year, we heard a lot about the importance of being a client-centric sort of company.

This is a term that embodies the idea that the client is a vital part of the equation. Your success ultimately depends on whether your ideal client or customer buys from you. In order to get their business, you need to make your product or service fit their needs and desires.

That sounds simple enough, and many companies have started paying better attention to the needs of their clientele. But recently, Monster.com’s Senior Director of Marketing, Margaret Magnarelli, explained that this isn’t enough anymore.

Rather, the goal is to be customer obsessed.

Why Client Centric Is Not Enough Anymore

Most marketers who claim they are client-centric are only partially right.

They take the client’s needs and desires into consideration when it comes to starting their marketing plan or product launch. And even their customer service is geared more toward serving the customer than ever before.

But this is where most companies stop. They don’t carry the needs or their customers all the way through their marketing plan/campaign.

Why is this an issue? The main reason is that more and more companies are jumping on the client-centric bandwagon. They’re doing the same thing you’re doing. Pretty soon, you’re going to get lost in the online oblivion, which is something we all want to avoid.

And that’s why we’re constantly trying to think of new ways to stand out. That’s one of the reasons Margaret says she’s client obsessed.

Are you a Customer-Centric Company? Great! Now, Take the Leap into Obsession

Obsessing about your customers is going to take your marketing plan to the next level. How so?

Think about what it means to be obsessed. You’re constantly focused on another person and on filling their needs instead of serving your own.

When customers see that a company is that focused on the needs of their customers, you’ll definitely start to stand out. And not just at the very beginning either.

Every single step of your marketing campaign, every single content decision you make will be about the customer.

Margaret’s team at Monster.com does this by thinking about what job seekers are going through – all of the ups and downs, the high confidence one day and low confidence the next.

From there, they think about ways they can build their readers up, making them feel more excited about the job search and helping them find humor in their journey as well. And this drives every single blog and social media post.

Paying Close Attention to Customer Needs and Desires Is the Best Way to Stand Out

Customers are bombarded by companies trying to get their attention. Anytime someone does a Google search, they’re met with thousands – if not millions – of options.

The only way you can succeed in getting more business from your target audience is to stand out. And the best way to do this is to be obsessed with the needs and desires of your audience.

When you develop your products, services, and marketing plan with your customers at the forefront, you’ll ensure that your message makes an impact.

Would you like even more information from Margaret? Connect with her on LinkedIn for insightful articles about content marketing and employment.

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Margaret Magnarelli

Margaret Magnarelli is the managing editor for content and senior director of marketing at Monster, the leading global platform for connecting jobs and people. She oversees a brand newsroom made up of six content creators (all ex-journalists) who produce about 20 content assets a week aimed at helping people find jobs and manage their careers. Her team was awarded Best Content Program in the 2016 Content Marketing Awards from the Content Marketing Institute, and she was a finalist for Content Marketer of the Year. Her team has also been a finalist for 2016 Best In-House Content Studio award from Digiday. She’s presented on content marketing for Content Marketing World, ANA, SXSW, Content Marketing Conference and PR News. Previously, Margaret served as executive editor at Money magazine and Money.com, and has been an editor at Good Housekeeping and Seventeen magazines prior to that. Other noteworthy achievements: She’s written a book on tween idols, she’s expert in all things charcuterie, and she helped define the word snarky — no, seriously.

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