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Adele Revella

Adele Revella is CEO of Buyer Persona Institute and author of  Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley 2015), recently named a Top 5 Business Book by Fortune Magazine. Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur. 

building-better-buyer-personas
August 4, 2017August 16, 2018
Sales

3 Buyer Stages That Will Help You Build the Best Personas

  Shweiki Media Publishing Company was recently part of a buyer persona interview, a marketing technique that is geared to dive into the consumer’s

November 2, 2016August 16, 2018
Sales

Putting the Buyer Persona to Use: What are Your Next Steps?

How to craft and deliver your message to prospective customers in a way that specifically answers their questions and delivers the solution to their

August 26, 2016August 16, 2018
Sales

Buyer Personas: Why They Are Important

We are excited to team up with Adele Revella—CEO of Buyer Persona Institute and author of Buyer Persona: How to Gain Insight into your

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