Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley 2015), recently named a Top 5 Business Book by Fortune Magazine. Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur.
How to craft and deliver your message to prospective customers in a way that specifically answers their questions and delivers the solution to their
We are excited to team up with Adele Revella—CEO of Buyer Persona Institute and author of Buyer Persona: How to Gain Insight into your
