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Liston Witherill

Data-driven digital performance marketer. I drink too much coffee and lift heavy weights when I'm not at my desk. Talker. Love to sell, tell stories, and teach what I know.

Back in 2014 I ran marketing and sales for a $10M consulting firm. While there, one of the levers I pulled was digital marketing. After studying it relentlessly, I found out how much I loved digital marketing and sales to help grow businesses.

Fast forward. Now I help digital products increase their online and sales conversions. All of my work centers around a single question:

How do prospects and customers make buying decisions?

To understand them, I do heaps of research to learn about customers. My research includes quantitative and qualitative data, like: customer interviews, website surveys, analytics review, buying behavior analysis, and competitor analysis.

I can help you to increase your conversions with:

- Conversion Rate Optimization (iterative testing program)
- Messaging and copy
- Buyer Personas and buyer research

ways to increase landing page conversions
August 25, 2017August 16, 2018
Editorial/Sales

5 Ways to Improve Your Copy and Conversion Rates

Website sales are all about traffic and conversions. Therefore, conversion optimization is an important area that every marketer needs to keep a close eye

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