Social Media Marketing and Twitter

The Ultimate Goal

1. The Ultimate Goal as a Publisher

The ultimate goal as a publisher is to be the trusted source in your niche. It is important to be wherever your customers are, like Twitter. Using Twitter adds more of your content to the internet, and (from a sharing stand point) the more connections you can have. By using Twitter as part of your content, you widen your reach and can create a bigger online footprint.


2. You Need to Become the Magnet using Twitter

There are many social networking sites out there, each of which are constantly competing for sharing the most content. According to a new study, surveying over 1000 business marketers, 55% of media sites use Twitter to distribute content. Customers are having conversations via Twitter, and they are using Twitter as a powerful listening tool.


3. What is Twitter?

Like any other social media website, Twitter is a powerful tool. Messages on Twitter are referred to as “Tweets,” which are 140 characters or less. Tweets are like text messages that are sent to everyone who follows you. Anybody can follow you on Twitter, and you can follow anyone as well. You do not necessarily  need to follow each other to see each others content. Twitter also allows you to make “Lists” where you can group people together with the same niche. A handy note to be aware of is that Twitter automatically shortens any links you may add to your tweet, giving it more room to add in more content.


4. Why You Should Use Twitter for Your Business

The main reason you need to use Twitter for your business is because your readers are already on there. You can use the search bar to see who is talking about you/your company in real time, getting feedback from your followers/fans instanatenously. You can also search topics that interest you and see what everyone around the world is saying about it. Twitter is famous for “Re-Tweeting,” this is when someone forwards your tweet to all of their friends, which they can then retweet to their friends and so on. This maximizes your message, making it a further reach to areas that you would not be able to reach otherwise. There are many excuses why companies feel they do not need to be on Twitter,  but if they want to reach a wider audience more effectively they need to hop on the bandwagon as soon as possible.


5. Successful Twitter Tactics

Most companies are already using Twitter to listen to their customers and are paying attention to what they are saying. You can say that focus groups are becoming less relevant thanks to the instant feedback Twitter gives off. You need to use social media integration in everything that you do because people reach their content in many different ways.


6. How To Create a Twitter Profile 

Firstly, make sure to add an appropriate picture of yourself, head shots preferably. Create your Twitter identity for yourself and not just for your publisher. A useful tool would be to have everyone you work with have a similar display name. Most importantly, don’t forget to add a link to your website and an appropriate bio of who you are and what you do. Here are seven ways to optimize your Twitter search. 


7. What is Tweetdeck? 

After making a profile, make sure to download Tweetdeck, a simple app the organizes all of your Twitter content in one. Tweetdeck has three columns: the left column displays all the tweets in your newsfeed, the middle column is where you can search a key word and see what people are saying on that topic, and the right column shows everyone who is talking about you.


8. What Are #Hashtags? 

Hashtags is the way Twitter organizes different categories and topics (the middle column in Tweetdeck is where you would see these.) It is important to use relevant, valuable hashtags that way you can increase your Twitter follower count and make it easier for people under the same niche to find you.


9. Twitter Do Nots

Do not constantly Tweet about yourself, make sure to talk about interesting topics and actually have conversations with your followers to make yourself seem more real. Don’t mistake a tweet with a direct message because then only the person you send it to ( or vice versa) will be the only one to see it. Always incorporate your reply to someone with the proper wording, restate what that tweet is about rather than simply replying with a  cliche status. Lastly, do not set up auto-direct messages, because it looks like spam and is not one to one reachability.


Joe Pulizzi, Twitter, Marketing

Meet today’s expert, Joe Pulizzi founder of Content Marketing Institute, Content Marketing Evangelist Speaker, Author, Coach and Entrepreneur.


























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Joe Pulizzi

Joe Pulizzi founder of the Content Marketing Institute,
A content marketing evangelist and passionate about the color orange, Joe Pulizzi is one of the leading thought leaders behind the content marketing and social media movement.

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