Ways to Minimize Unsubscribes From Advertiser E-blasts

(Part 2 of "Best Practices For Advertiser Driven Email Blasts")

First, I would advise that when you acquire an email address, you add them to 2 lists, one for editorial and one for sales. You can do this by stating this clearly when the user signs up. For example, "By subscribing to the above e-Newsletter, the publisher may periodically send you offers that are related to the topics covered in our magazine. Your email will be protected by our observance of a dual list sending system allowing you to remove yourself from sales offers at any time and still receive our editorial e-Newsletter."

Ryan Dohrn

Ryan Dohrn, CEO of Brain Swell Media LLC

Ryan Dohrn is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.

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