With social media and the internet expanding every day, it’s easy for a website to become lost in the shuffle. Implementing a strategic plan can optimize your internet presence and grow your online readership.
Establish one goal per quarter. Instead of trying to accomplish several tasks at once, really focus on working hard to accomplish one goal at a time. This eliminates any distractions that may take away from the overall picture. Several half efforts do not equal to a whole. With your goals in mind, think about your strategy.
Your Promotional Calendar
Your promotional calendar should become your new priority. Promotions are the key to engaging your readers and driving sales. Besides, who doesn’t like winning things? But don’t just give away anything. Find out what your readers want to win. What will get them excited. If you meet the needs of your readers, they will keep coming back for more.
Expanding Your Online Media Circle
Search Engine Rankings
Don’t base your content around what you think your readers want. Use search volume research to plan your editorial calendar. Create your content around what people are searching for online. This way, when users search for a certain word or phrase, your website is more likely to come up. Monitor your key terms monthly. You should have ten key phrases for your website. Once you know your key phrase set, use a ranking tool, such as raventools.com to find out where you rank when these key phrases are searched.
Pop Up Surveys
Pop-up surveys are a way to get to know your readers. When someone visits your website, ask them one question at a time. What are ten questions that will better inform you about your readers? As soon as you know who your readers are, you will be able to better serve them content they want to read about. Use this data to grow your strategy plan and drive an engaging readership online.
Driving online readership comes down to one thing: using technology to your benefit to make sure people know you have content out there for them. So what’s your plan?
MEET THE EXPERT
Ryan Dohrn, CEO of Brain Swell Media LLC
Ryan Dohrn is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.
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