In this webinar Ryan Dohrn, CEO of Brain Swell Media shares his 10 Killer Video Revenue Ideas!
1. Video Sales Pitch
This is good to use when working with an ad sales prospect or when working with a complex idea. It creates a file that can be sent or uploaded to youtube.
2. Trade Show Videos
In advance of a trade show or event, hire video crew to go booth by booth and be able to record what is happening. Advertisers pay to have the crew come to a company’s booth to show case products. One publisher from a company makes the interviews at the booths apart of their advertising package.
3. Digital Sidebar
A digital sidebar is apart of digital circle of life. The digital circle of life starts with an ad in a print magazine that pushes the reader to the magazine’s youtube channel. At the end of the youtube video encourage the person to go to the magazine’s Facebook page or digital edition of magazine. Allows you as a publisher to include videos inside of an editorial calendar.
4. Advertiser Driven Videos
Advertiser driven videos typically feature advertisers that are in the magazine on a regular basis. Videos can be based around a theme and the advertisers used as experts. Because the advertiser is familiar from the magazine, customers are likely to want to know more from the advertiser.
5. Youtube Cash Cow
Youtube videos tagged correctly can bring a lot of views. To do this make sure the youtube video is tagged properly with key words. The way to make money from this is to click monetize them, under advanced tag.
6. Webcasting
Webcasting can be used to make money by presenting a tradeshow and selling sponsorship. It can also be used by webcasting a lecture, local football games, educational initiatives. It is inexpensive, people love the live aspect. The way to make money from webcasting is charging based upon the audience and potential.
7. User Generated Video
Can be used for contests, great for specials, and advertisers love them. An example of a combination of a contest and involving an advertiser would be saying, “Send us a video of your deck and we’ll give you a grill from (advertiser). Users can also submit ideas on how to solve problems. It is a cool way to have videos by users that appear on the website.
8. Video Tagging
1. Know your SEO terms. 2. Tags in the title. 3. Tags in the description 4. Tags in the tagged box. This is the way to make sure the videos produced are seen.
9. Upcoming Issue Teaser
This issue teaser is a promo video with narration about what is in the upcoming issue. This video can go out via newsletter. The way to make money from it is to place ads above where it’s located, begin the video with a commercial or have person mention a sponsor in the video.
10. video service providers
Video service providers are important because the video provider will help set up rules. Youtube: It is a good service provider because it’s free and works on every platform. It’s also easy to use and has commercial aspects. It has specific terms of service agreement. Video builder: Gets videos from all over the web (facebook, vimeo, youtube) and allows you to have a cool channel readers can watch of compiled videos.
