Shweiki teams up with Ryan Dohrn, an acclaimed Internet consultant, business speaker and the founder of 360 Ad Sales and Brain Swell Media, to present a must-watch webinar on tips to increase digital sales.
Click here to download the audio podcast of this presentation.
To begin, one important strategy is to keep one’s product line simple, and to subtract a product from their supply chain every time one wants to add one. It’s necessary to note that advertisers don’t buy what they don’t understand. If one’s business is moving forward with new and exciting products, holding onto older options can only complicate the sales process, and as options grow, the sales approach needs to be that much more simple.
Power Pricing Grid
A power pricing grid is a tool salespeople can employ that properly lays out one’s value as being offered to the potential client. A strategy to keep in mind is that 86% of people are visual learners, and when working with a power pricing grid, one’s goal is to show the advertiser every package benefit clearly and concisely without confusing them with statistics. The fact is that most of the time, a salesperson will have the advertiser at the base proposition. At base value, they’ve got it. The problem is, sales reps will get into the nitty gritty, throwing out statistics and complicated details, and advertisers begin to back off.
Understanding How to Sell Social Media
There are two different paths for increasing sales with social media. The first is working with a third-party sponsor to promote a direct post onto one’s own home page. One can charge outside companies anywhere between $75-125 per 1,000 engagement clicks for the use of one’s social media audience.
Secondly, a publisher can pay Facebook to purchase a “suggested post” space. This allows an advertiser to reach those who “like” the publication’s Facebook page, along with their friends, their acquaintances, their associates, etc. without it physically coming from one’s publication and looking that one, as a publisher, put it on there. While not worth as much as a direct post, one could still charge between $75-125 per 1,000 engagements clicks, because the range is going to vary.
Big 50 Prospecting Plan
Big 50 Prospecting Plan
To be a digital success and a sales success, what one needs is math on their side.The Big 50 is a prospecting plan that assures that one is structured in their sales calling. To create a Big 50, one makes a list of 50 new business prospects and separates them into five columns of ten. The goal when working through a Big 50 is to alternate calling various businesses until one has set as many meetings as possible.