Shweiki Media Printing Company is excited to announce that they’ve once again teamed up with Ryan Dohrn—founder of Brain Swell Media, Publisher of Sales Training World, and creator of the 360 Ad Sales Training system taught to over 4,000 sales people around the globe —to present a webinar on 10 ideas to stop losing clients.
Losing clients is an important issue and trying to stop it might sound easy, but can actually be very difficult to do. All too often, a client will cancel for no apparent reason. You try calling them but they do not return your call; you try emailing them but they do not email you back; you speculate and wonder but the fact of the matter is that you have lost that client. What do you do now?
It is easy to blame circumstance, others or the situation when a client is lost. Instead of playing the blame game, try stepping back from the situation and figure out ways to fix the issue. All too often, I feel like you need to change your perspective, location, angle, etc in order to see where the problem lies and how to fix it.
Customer Retention Program
What is your customer retention plan? Program? It is easier to retain a customer rather than trying to find a new client or customer. The main point I want to get across is you need to work as hard to keep customers as you did to earn their business in the first place. In order to do this, you need to know how much time was spent acquiring a new customer. If you are actually going to work the same amount, you first must know how much effort was spent acquiring them in the first place.
Ideas to maintain a customer retention program:
- Profit: Will you reinvest in a customer retention program? Calculate how much it will cost to acquire a customer and make sure the retention program is somewhat equal.
- Champion: When creating this retention program, think about who will champion it for you. Without a champion, there will be no success. Every new program that is launched needs somebody to champion or lead it.
- Equality: Are all your customers equal in your retention program? Do you offer different incentives to people who spend more money with you? It is best to try and play it as equal as possible.
- Customer Appreciation: Are advertising and customer appreciation parties, gatherings and trade shows a part of the program?
- Lunches: Do you host lunch and learn seminars for your clients. Make these non-sales like. The purpose of these seminar lunches is to inform and educate them.
- Coaching: Have you considered offering monthly business sales coaching? Most organizations need sales help. Are you offering these types of professional services to customers to retain them for the long haul.
- Conference Calls: Try offering monthly conference calls for clients featuring experts on specific topics.
- Handwritten Thank You’s
- Events: Offer exclusive events and retreats. It sounds expensive but think about how much replacing a customer costs.
- VIP Call In Line: Create a VIP call in line and grant exclusive access to important clients so they always get a human on the line when they need help.