Expert Interview Series: Gal Shweiki On Marketing in the Print Media Industry


Our President and CEO, Gal Shweiki was featured on discussing print media in the digital age.

Check it out…

Posted by | Mar 6, 2017 |

Tell us a bit about your background. Why did you decide to create your own print media company?

In 1984 as a student at the University of Texas at Austin, I started a college guidebook titled The Student Guide to the Best in Austin. After graduating, I began publishing Study Breaks Magazine, a monthly college entertainment magazine for students.

In 1999, I purchased a five-color web press to print my own magazine. We had some extra press time, so we started to reach out to other publishers to do their printing. What started out as a hobby has now grown into a printing, publishing, and media company that continues to deliver smart, funny, and relevant content for college students, while providing printing services for hundreds of other publishers.

Print in the digital age

Given how the Internet has led to more printed data to be transferred to digital media, what industries or business functions still rely heavily on printed materials today?

Walk into any business, big or small, and look around. You’ll see banners, price tags, brochures, cards, posters, catalogs, magazines, etc. These are all printed products used to sell products or services. Our job as printers is to help people sell more stuff, and print works better than any other media to do that.

Given the wide variety of printing services options for businesses today, how do you go about communicating the value of your company to potential customers?

Our brand promise is simple: Hassle-Free. That means guaranteed on-time delivery, world-class communication. (including ideas that help them become better, smarter publishers), and no errors or surprises.

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