Cheap in fashion connotes negative, but a cheap payment for a printing service price tag comes across as a fantastic deal. Well, at least, that is the initial judgment. You must have saved scads of cash.
However, was going for printing services for cheap got you the results you wanted? Was the quality something you could call superior? A lot of times the answer is no.
Perhaps you got it all wrong. But that is okay. Everyone decides based on a poor judgment at one point or another.
There are many reasons not to use cheap printing services no matter how tempting they can be. These reasons will show you why it is highly recommended that you pick relatively pricey printers over printing services for a cheap amount and why you are not able to actually save with cheap printers.
Reasons Not to Use Cheap Printing Services
1. Cheap is not equal to affordable.
You get what you give. Or in the case of hiring printing services, you get what you pay for.
This is not a thrift shop we are talking about here where you can get a second ownership signature shirt at a very cheap amount and actually enjoy and not regret it. It is a printing service that is in question here.
When a printing services company provides you with the option of cheap catalog printing offers and makes you believe that you are saving your business some money if you let it do that print job, look at it as a red flag.
If they are offering services for cheap, then something must be amiss along the process or in the actual final output. It can be that the paper used must be too thin, the binding quality must be poor that the leaves of the catalog peel off, or the images of your supposedly great items must be in low resolution that they appear so blurry.
2. Cheap can mean damages to your brand name.
Getting your products and services catalog printed for purposes of display and distribution is an important investment for your company. You allocate money for it to help and contribute to boosting your sales and profits. Allocating too little an amount of money for it and using printing services for a cheap amount may yield the exact opposite results which you are not aiming for.
Bear in mind, your company catalog is a material symbolism of your business whose degree of importance is just like that of having a physical store, having an identifying logo, having a great workforce including great customer care and sales representatives. Your catalog represents what kind of brand you are.
If the papers used for your catalog are too flimsy and dull, then potential clients may think you are too lax, even lazy, to even bother to pick a better quality paper.
If the binding of your catalog is too loose, then to them it must imply that you are careless and cannot be really trusted. In the first place, readers instantly ditch catalogs with loose leaves.
Printing services for cheap pay mean what it says. And it must say a lot about your brand, the way you manage and handle your company, and in which manner do you interact with your customers.
After all, a printed catalog is one of your direct means of communication with them. If you want to save on costs, follow sensible printing cost savings tips instead.
3. Cheap can mean poor client care.
You cannot expect classy from cheap. It is rational. Think about it.
Something during the process of transacting with a company providing printing services for cheap and the actual printing process may go wrong and will need to be rectified. Can cheap printing services guarantee you that they will take that time to go back and correct the mistake? Will their customer service agents even listen to your complaint?
Ditch Printing Services for Cheap: Work with Affordable Yet Superior Printing Service Providers
The reasons not to use cheap printing services clearly show us the risk involved in using printing services for a cheap amount. Since you can’t afford to make costly mistakes, go for affordable yet superior printing service companies.
At Shweiki Media, we only provide high-quality printing services through our advanced printing technologies. We also make it affordable for you because we give you what is worthy and deserving of the amount that you pay.