Even if you are running a small business just yet, you still are advised to get your promotional products or services catalog printed for purposes of dissemination to potential customers and display at your shop or office.
Here are some good reasons why catalog printing for small business is necessary even if you are just a startup and despite the yet relatively small scope of your trade.
Why Printed Promotional Products or Services Catalog are Better than Online Catalogs
Printed catalog drives traffic to your company website, and not the other way around.
You place your company’s web address and the information about your social media platform accounts on your business catalog. You advertise this online presence of your trade via your catalog in print; the readers, your prospective customers, then pick up their smartphones to check out your internet presence and hence drive more traffic to your website and your social network company profile.
This is not the case with solely having an online products or services catalog. A catalog on the web can never point you to its physical, material counterpart. An online catalog just would not direct you to a printed catalog.
Yes, you can share company website links, but sharing and passing on an actual catalog in print create a different feel for potential clients. Printed catalogs and brochures demand to be read which is a very different experience from your careless scrolling up and down of an online merchandise catalog on their phones.
Take for example a catalog of food offered by a pastry shop. A dessert guaranteed to be sumptuous by the pastry shop owner indeed looks sumptuous on a nicely printed catalog, and thus it is very inviting and enticing enough for the potential buyer browsing the catalog to turn into an actual buyer.
The Power of Personalized Catalogs for Successful Businesses
Printed catalog serves as a personal invitation for your prospective customers to stop by and shop at your store.
You are reaching out to your consumers in a more personal way by placing your printed catalogs right in their home mailboxes. It should be a delight to them to find an excellently printed promotional products or services catalog atop a pile of bills in their mail. Should they decide to purchase from you or get your services, it will also be a delight for them to pay – the exact opposite feeling they have toward the bills abounding in their mailbox.
Stay Relevant to Your Target Clients
Printed catalog in the living room magazine rack can serve as a reminder that your company exists.
It can also be in that heap of magazines at a hair and nail salon. Or in some drawer in an office. Or even the glove compartment of a potential customer’s car.
High quality printed promotional products or services catalog can be found everywhere and be picked up and browsed through by anyone at any given time. The prospective clients, i.e., the readers of the catalog is practically left with no choice.
If your prints are attractive enough, odds are on your side; they will end up picking it up and learning that not only is its custom design appealing, your catalog in print is also very informative about your product and service.
Although printing catalogs can be a bit expensive, there are cost savings tips that you can apply to save a few bucks in the process.
Increase the Sales of Your Business Through Catalogs
Because they are everywhere, printed catalogs are like an alarm reminding the customer that they can and should come back for more of your products or services and not just be a one-time client. This is exactly why you can increase the sales of your business through catalogs.
These are some of the most substantial benefits you can derive from marketing through catalog printing for your small business, or for any scale or degree of business at that. With the right tricks and know-how, you can effectively grow and increase the sales of your business through catalogs and brochure.