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Website Rundown: Tips for Enhancing Online Revenue

  CEO of Brain Swell Media, Ryan Dohrn, discusses in this weeks Shweiki webinar how the most asked question he gets from his clients are “how do we optimize our online revenue?” Dohrn takes us through multiple examples of online companies who are doing the right things toward revenue efficiency.   you can see the full(...)

COLLEGE STUDENTS AND PRINT: MAGAZINES ARE MORE POPULAR THAN EVER

In a seemingly tech-oriented world, there’s been constant speculation over the last few years that print is a dying medium–especially among the younger set, who had smartphones thrust into their hands years ago and haven’t looked back since. Shweiki, in conjunction with Study Breaks College Media, wanted to test these suspicions, however, and see just(...)

Intro to Content Marketing

We know that with the success of social media and online blogs, most small businesses are greying the lines between marketing and publishing. And yet Joe Pulizzi, founder of The Content Marketing Institute, claims that less than ten percent of small business owners actually establish a content marketing plan- or even fully understand the business of(...)

SHWEIKI MEDIA BY THE NUMBERS

1984: The year the first publication, The Student Guide to Austin, was started by Gal Shweiki at the University of Texas $1.200: The amount of money used to start the first issue of Study Breaks magazine $14,000: The annual sales of Study Breaks in its first year 1996: The year David Reimherr, Shweiki’s VP of Sales, started working for Study Breaks magazine 1999: The year the first press was(...)
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