Using Online Tools for Customer Intelligence


Shweiki Media Printing Company teams up with Joe Pulizzi of The Content Marketing Institute, to present a must-watch webinar on online tools marketers can use to enhance business intelligence.


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click to view webinar



Domain Tools

Screen shot 2013-12-20 at 12.10.32 AM is a site one can utilize to gain extra information on website URLs. Among the various website features that Domain Tools breaks down are site description, related sites, links, and SEO score.

Screen shot 2013-12-20 at 12.16.49 AM is a website database that includes a list of outgoing links a website has registered since its launch. When using this, it’s a good idea for one to view past links of both market leaders and competitors to compare brand changes and product rollouts. This tool is helpful when trying to find out more strategic changes that have gone on within a company. Once one has taken a detailed look at what’s going on in the past, it’s a lot easier to make an educated guess regarding the future.

Screen shot 2013-12-20 at 12.53.23 AM is a website dedicated to traffic ranking. After one inserts a chosen URL into Alexa, the site will rank the URL in terms of total traffic. Alexa will also give a statistical breakdown of the traffic geography, sites linking in, and monthly visitor data.

When trying to figure out how people get to a site—for example, how one’s competitors attract traffic—this is a useful tool. Not only is it possible to learn what queries are working best, but one can see what demographics are searching those queries and develop a strategic plan of action.

Screen shot 2013-12-20 at 12.43.15 AM is a web analysis site that specializes in trends. Besides tracking a website’s total visits, it dissects those hits into categories including unique visitors, page views and their own “compete rank.” It’s a great site for competitor analysis, allowing one to look more deeply into a website and what people are doing from a web perspective.



Click to view the webinar now!

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Joe Pulizzi

Joe Pulizzi founder of the Content Marketing Institute,
A content marketing evangelist and passionate about the color orange, Joe Pulizzi is one of the leading thought leaders behind the content marketing and social media movement.

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