Shweiki teams up with Internet guru, Ryan Dohrn of Brain Swell Media and 360 Ad Sales, to present a webinar on improving search engine optimization and climbing to the top of Google’s ranks using research and website structure.
The research process can be explained best through an example. Many publishers simply search for the title of their magazine (say, in this case, “Creative Knitting”) and are pleased to find they land atop the Google ranks. However, what’s important is not where the name of the magazine falls in ranks when the name of the magazine is searched; what one needs to think about is how many people actually have searched for the phrase “creative knitting magazine” in the last 30 days.
To find out, one can visit Google AdWords and individually search for the pre-selected words or phrases.
After one has determined the search rate of their chosen phrase, they can compare themselves against the most-used keyword in one’s distinguished category. To continue with the example, in this case, “knitting” far outweighed “creative-knitting” in search rank—i.e. more people were searching for the term “knitting” than the term “creative knitting.” So although searching for “creative knitting” will show Creative Knitting magazine at the top of the search ranking charts, when it comes to the more popular search term, “knitting,” the magazine doesn’t appear in the search results at all, meaning they’re missing out on the opportunity to be discovered by the majority of people looking into the topic.
What’s important to understand when it comes to website structure and out-ranking the competition is the importance of integrating that often-used search term as much as possible. For example, in the example above, the word “knitting” should be the most prevalent thing found on the website, with as many occurrences as one can get away with. The more times Creative Knitting has “knitting” displayed onto their website, the higher they will climb in the “knitting” Google search ranks.
SEO Structure Tips
- One should have at least as many occurrences as the top result in one’s keyword category. (I.e. if one’s keyword category is “knitting,” one should check out the site that comes up as the first search result and implement the keyword in question at least as much as it appears there.)
- 10% of the phrases on one’s website need to be the key phrases one is trying to target.
Links and backlinks are two of the most crucial ways to improve Google SEO. The more that various websites, blogs and social media pages can link back to one’s page, the quicker Google recognizes the page as gaining in popularity. One can even go so far as to create partnerships with other companies and sign link agreements.