Advertising Stats That Sell

One of the most difficult decisions for business owners is figuring out what media outlets best optimizes their advertising dollars. Ryan Dohrn, CEO of Brian Swell Media, reminds us that agencies can be of great use in helping their clients simply by knowing some key advertising statistics.


or Click here to download the audio podcast of this presentation.

Advertising stats you probably didn’t know

  • Magazine readers are the least likely of all media users to engage in other (non-media) activities while reading
  • By the end of 2015, smartphones will outnumber personal computers
  • Generally, a consumer needs to see an ad 7-10 times before they try a product for the first time
  • Magazine audiences are growing faster than television and newspapers

Summing up the numbers

Dohrn concludes that while new media (social media/internet advertising) is an important marketing tool, traditional media (print/television/radio) still is the most likely avenue to penetrate a target audience. Businesses’ need to promote their social media outlets without ditching the traditional media space. Advertising effectiveness is achieved when businesses’ are pervading their message through print and television, then evolving the same message into multiple forms of media (smartphones, tablets, social media.)

 Meet the Expert:

Award-winning internet consultant, nationally acclaimed speaker, Emmy winner, author, TV producer and internet pioneer, Ryan Dohrn has been featured in USA Today, ABC, CBS, on Forbes.com and has made over 700 TV appearances and trained over 3,000 people around the globe.
Ryan Dohrn is an Award-winning internet consultant, nationally acclaimed speaker, Emmy winner, author, TV producer and internet pioneer, he has been featured in USA Today, ABC, CBS, on Forbes.com and has made over 700 TV appearances and trained over 3,000 people around the globe.

Like this Article? Subscribe to Our Feed!

Related Post

Ryan Dohrn

Ryan Dohrn, CEO of Brain Swell Media LLC

Ryan Dohrn is an Emmy award winning TV producer, has overseen over 3,000 Web site builds, is a nationally acclaimed speaker, has been featured in USA Today, on ABC, CBS and FOX TV stations, on Forbes.com and has personally impacted millions of dollars in online and related media revenues for media companies large and small.

Leave a Reply

Your email address will not be published.