One of the most difficult decisions for business owners is figuring out what media outlets best optimizes their advertising dollars. Ryan Dohrn, CEO of Brian Swell Media, reminds us that agencies can be of great use in helping their clients simply by knowing some key advertising statistics.
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Advertising stats you probably didn’t know
- Magazine readers are the least likely of all media users to engage in other (non-media) activities while reading
- By the end of 2015, smartphones will outnumber personal computers
- Generally, a consumer needs to see an ad 7-10 times before they try a product for the first time
- Magazine audiences are growing faster than television and newspapers
Summing up the numbers
Dohrn concludes that while new media (social media/internet advertising) is an important marketing tool, traditional media (print/television/radio) still is the most likely avenue to penetrate a target audience. Businesses’ need to promote their social media outlets without ditching the traditional media space. Advertising effectiveness is achieved when businesses’ are pervading their message through print and television, then evolving the same message into multiple forms of media (smartphones, tablets, social media.)