Ryan Dorhn, CEO of Brain Swell Media, discusses time management techniques in this week’s Shweiki Media webinar. Dohrn believes in certain, clear-cut, time management strategies sales-people can employ in order to be more productive at work and therefore close more sales.
The first step in boosting one’s productivity is creating a disciplined work-process. Dohrn explains that when salespeople go into work without a plan, efficiency takes a hit. “STOP BEING RANDOM!” he urges. Instead he proposes building a plan for the next day before one leaves to go home. With a strategy in place, one can walk into work the next morning fresh, focused solely on execution.
Dohrn explains that work-process plans aren’t universal. Salespeople should take an unbiased look at themselves and devise a plan that symbiotically works with their strengths. For instance, if one feels more energized in the morning than later in the day, they should plan on starting their day with the most grueling work (and vice versa). As obvious as this strategy seems, many salespeople don’t plan their day around their strengths. Resulting in them losing productivity by working different projects at random times (the leading cause of lost sales according to Dorhn).
Dohrn believes that the most influential measure of sales efficiency is the daily use of a CRM (customer relationship management) tool. With the use of a CRM, one can chart their calls, keep track of clients, and write in notes about past calls. In short, a CRM is a sales-person’s online secretary. Adding a level of sophistication and organization that only the digital age can provide.
Ryan Dohrn is the CEO of Brain Swell Media. Ryan is an Emmy award winning TV producer, has overseen over 3,000 web site builds, and is a nationally acclaimed speaker. He has been featured in USA Today, on ABC, CBS, FOX TV stations, and on Forbes.com.