Magazine and newspaper advertising sales reps: Hearing and knowing something is sometimes different from knowing how to implement it. In this “Eavesdropping” session, you will listen into a coaching call with a client where they discover how effective selling is when you don’t tell about your product. NOTE: Using the information in this session, the prospect is now a customer, on rate card and on a multi-issue schedule. You can do it too! Click here to play!