Shweiki Media Publishing Company was recently part of a buyer persona interview, a marketing technique that is geared to dive into the consumer’s thought process when making a purchasing decision. During this process, we learned about the following three stages of purchases: Awareness Research Decision Making Awareness The first stage of the purchasing process […]
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Not all printing services are created equal. And while you may have been using the same printer for the past decade, that doesn’t mean you’re stuck with them for the next 10 years as well. In fact, here are 12 reasons to upgrade to higher-quality printing services. The 12 Signs That You Need to […]
In a recent webinar, two staff members at Mirabel Technologies weighed in on the growing trend of creative services from publishing companies. Christie (Marketing Director) and Nathan (Senior Account Executive for Marketing Manager Division) have provided expert insight to companies, helping them utilize their available resources to grow. Publishers and agencies are overlapping more and […]
Debra Jason shares her insight on how to get excellent copywriting for a brand new or revamped website. Most notably, she shares how to avoid investing more than you gain from your content by sharing her four planning pointers. These four steps cover the basics of generating a personal brand and authority in your industry […]
Shweiki Media se ha asociado con Douglas Burdett, anfitrión de The Marketing Book Podcast, donde entrevista a los autores cada semana sobre lo último en marketing moderno. Burdett presenta un seminario sobre cómo usar los podcasts como una táctica de marketing para ayudar a que su organización sea mejor conocida, apreciada y de confianza. Antes de […]
Shweiki Media se une con Kathy Greenler Sexton, directora ejecutiva y editora de Subscription Insider, para presentar un seminario sobre gestión y medición del ROI de contenido.
Shweiki Media Printing Group is excited to chat with Stephan Spencer – Co-author of The Art of SEO and Social eCommerce and author of Google Power Search. They’ll discuss link building, why it’s important for a website, and how companies can achieve great inbound links to their site.
We are excited to team up with Adele Revella—CEO of Buyer Persona Institute and author of Buyer Persona: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies and Win More Business—to present a webinar regarding buyer personas, why they are important and how to use them.