Revenue Tech Trends Webinar
presented by
Ryan Dohrn of 360 Ad Sales Training and Revenue Strategy
1. Users expect and demand interaction from publishers, editorial teams, marketing team
- Get a Twitter
- Make sure regular conversations are had with clients
- Put in place scheduled updates
- Make sure the updates are pointed and short
2. Eliminate communication barriers to users
- Create better interaction by providing direct numbers and emails to clients
3. Mobile Device Battles
- Create distinct presence with mobiles
4. Big Data Wins
- Collect Own and Sell Data Plan
- Contest and Promo Calendar
5. Tablet Battles
- Survey for the most common user demographic
- Assumptions kill publishers
- 35 Tablet Manufacturers-make sure addressing the most popular
- Make sure the company’s website is optimized for all tablets
- Digital Edition modified for tablets
6. Product Specific Email Blasts
- Editorial Email Blasts will be on the downward trend because people want specifics
- Example:
7. Personal Cloud
- Become involved in the client’s “world”
8. Social Media Madness
- Look at the statistics of social media interactivity
Action Plan
1. Start Small
2. People are more passionate when they are asked to participate in the project
3. Mobile and Tablet plan
4.Plan for making money from Social Media
5. Do Something!
